Muvi Cinema
Muvi Cinema, Saudi Arabia's first homegrown cinema brand, whose facilities AZEIDK fitted with fire protection, alarm and security systems.
About the project
Muvi Cinema is described as the first nationally owned and operated cinema brand in Saudi Arabia, and is run by Next Generation Company. Its first cinema opened in August 2019 at Mall of Arabia in Jeddah, with 15 screens and 1,950 seats. A third Jeddah cinema followed at Aziz Mall in 2020, with nine screens and capacity for up to 1,300 guests. By December 2023 the brand had 21 locations in 10 Saudi cities, and in December 2024 it opened a 14-screen cinema at The Village centre in Jeddah.
Why fire and life safety matter in a multiplex cinema
Auditoriums hold large audiences in darkened rooms, often deep inside a mall and far from the street. If a fire starts, people need an alarm they cannot miss over the film’s sound, lighting and exit signs that guide them in the dark, and routes sized for a full house leaving at once. Upholstered seats, acoustic wall linings and soft finishes add to the fuel load, while projection and equipment rooms concentrate electrical and electronic equipment. Concession stands bring heating and cooking equipment next to busy foyers. Because a multiplex runs several screenings at the same time, the alarm system is usually linked to the sound and projection systems and to the host mall’s evacuation plan. Civil Defense requirements and the Saudi Building Code (SBC 801) set the framework.
AZEIDK’s role
AZEIDK worked on Muvi Cinema facilities, carrying out the supply, installation, testing and commissioning of fire protection, alarm and security systems according to project requirements.
Related reading: Smoke control and stair pressurization guide · Fire alarm systems
Project photos
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